The name El Dorado has a history in Guyana. Since 1670, over 300 years ago, the rum was named after the city known as El Dorado, the name of an Indian chief who founded the golden city, according to the city's legend. Because of the wealth an traditions of the chief, the name El Dorado has come to mean the best that money can buy. Award-winning El Dorado Rum has adopted the theme "Spirit of Legends" in the same golden rich fashion as the legendary chief, bringing to the consumer the finest quality of rum that money can buy.